Production Value Matters: The Business Event Podcast
It’s simple, production value matters. In the B2B events space, the best way to ensure you will get that all-important return on your investment is to create an exceptional event experience. Brought to you by Byrne Production Services, this podcast aims to answer your burning questions on B2B event planning and management. Join us as we chat with leading industry experts who share their impressive experiences, unique approaches, and predictions for the future of B2B events.
Balancing Authenticity and Commercial Objectives in B2B Events with Corey Bruins of e.Republic
May 21, 2024 • 37 MIN
In this episode of Production Value Matters, host Matthew Byrne is joined by Corey Bruins, the Director of California Events & Programs for Government Technology at e.Republic. Join them as they discuss the importance of authenticity in B2B events and how it can create meaningful experiences for attendees, as well as balancing commercial objectives with human connection and infusing hybrid events with a genuine sense of community.
Ensuring Event Resilience After the Pandemic with Timothy Calder of Achievers
May 14, 2024 • 28 MIN
In this episode of Production Value Matters, host Matthew Byrne is joined by Timothy Calder, the Associate Marketing Director of Events at Achievers. Join them as they explore sustainability in event planning and creating hybrid events, as well as discuss how to prepare for future challenges following the impact of the pandemic, and measuring event success.
Infusing Community Principles into Event Planning with Jennifer D. Collins of JDC Events
May 7, 2024 • 31 MIN
In this episode of Production Value Matters, host Matthew Byrne is joined by Jennifer D. Collins, Founder and CEO of JDC Events. Join them as they explore the impact events can have on attendees, insights on community building and personalization in virtual and hybrid events, and incorporating sustainability into event designs.
Behind the Curtain: The Art of Executing Awards Ceremonies with Simon Burton, Founder of Iconify & Exposure Communications
April 30, 2024 • 35 MIN
In this episode of Production Value Matters, host Matthew Byrne is joined by Simon Burton, the Founder, Owner, and CEO of Exposure Communications and awards agency Iconify. Join them as they discuss the challenges of planning award ceremonies, the evolution of audience expectations and future trends in event production.
Prescriptive Storytelling and Meaningful Connections: The Future of Events with Mark Harrison, Founder of MH3 Group
April 23, 2024 • 36 MIN
In this episode of Production Value Matters, host Matthew Byrne is joined by Mark Harrison, the founder of The T1 Agency, sponsorshipX and MH3 Group. Join them as they discuss the evolution of SBX Academy and its goals of inspiring individuals, improving education, and building community, as well as explore the importance of removing barriers, fostering meaningful connections, and promoting innovation in the event industry.
The Intersection of Event Planning and Psychology with Victoria Matey of Matey Events
April 16, 2024 • 29 MIN
In this episode of Production Value Matters, host Matthew Byrne is joined by Victoria Matey, co-founder of Matey Events. Join them as they explore the concept of event psychology and its importance in creating engaging and effective events, as well as discuss common mistakes, the value of secret attendees, and why feedback matters.
Addressing Stress and Burnout in Events with Janice Cardinale of Event Minds Matter
April 9, 2024 • 33 MIN
In this episode of Production Value Matters, host Matthew Byrne is joined by Janice Cardinale, the founder of Event Minds Matter. Join them as they explore mental health and wellbeing in the events industry, the challenges of creating a caring culture, and practical steps towards offering help.
Driving Tech Innovation in Event Management with Jonathan Kazarian of Accelevents
April 2, 2024 • 32 MIN
In this episode of Production Value Matters, host Matthew Byrne is joined by Jonathan Kazarian, founder and CEO of Accelevents. Join them as they explore the challenges of event technology, the shift towards virtual events, and the importance of high production value. Jonathan shares his thoughts on the future of business events, the evolving role of event marketers, and the challenges of attracting young professionals to the industry.
How You Can Make Events Your Main Marketing Channel with Kerry-Anne Hamilton
March 26, 2024 • 34 MIN
Welcome back to another episode of Production Value Matters with Matthew Byrne! This time, he’s joined by Kerry-Anne Hamilton, Director of Events at #paid. Join them as they explore the value of hiring the right people, the benefit of in-person events, and practical tips on measuring ROI. Kerry-Anne also discusses why many companies struggle with events, and how she goes about creating unique experiences.
The Rise of Chief Events Officers: Progress or Hype? The Perspective of Carrie Davenport, Lead Event Manager at Altria
March 19, 2024 • 31 MIN
In this episode of Production Value Matters, host Matthew Byrne is joined by Carrie Davenport, the Lead Event Manager at Altria. Join them as they discuss the evolving landscape of event management, insights on creating excellent events, the importance of compelling content, and industry trends such as diversity, sustainability, and the rise of Chief Events Officers.
The “So What?” Factor of the Attendee Experience in Events: Insights from Kate Swick, Director of Corporate Events at Vena Solutions
March 12, 2024 • 38 MIN
In this episode of Production Value Matters, host Matthew Byrne is joined by Kate Swick, Director of Corporate Events at Vena Solutions. Join them as they discuss the importance of the attendee experience in post-COVID events, strategies to provide value to attendees, and the importance of staying updated with evolving technologies.
Event Staffing: Maximize Success by Assembling the Right Team with James Fleege
March 5, 2024 • 26 MIN
Welcome back to another episode of Production Value Matters with Matthew Byrne! This time, he’s joined by James Fleege, founder and CEO of GoInspo, and one of Biz Bash’s 40 under 40. Together they explore the key qualities to look for in an event staffing company, the value of building strong client relationships, and strategies to tackle labor shortages. James also discusses his fascinating career, from professional snowboarder to event organizer.
Educating Clients and Managing Expectations in Event Production with Fransiska Weckesser
February 27, 2024 • 46 MIN
Welcome back to another episode of Production Value Matters with Matthew Byrne! This time, he’s joined by Fransiska Weckesser, CEO and Co-Founder of The very creative firm (TVCF). Together they discuss choosing the right clients, the challenges faced by event professionals, and the importance of sticking to plans. Fransiska also shares insights from a career in events spent working with brands such as Louis Vuitton, BMW, and Adidas.
Measuring Value in Your Events: Insights from Jodi Collen, Director of Meetings and Events at Great Clips
February 20, 2024 • 49 MIN
In this episode of Production Value Matters, host Matthew Byrne is joined by Jodi Collen, Director of Meetings and Events at Great Clips. Together, they explore the evolving events industry, how to define and measure value in events and the impact of technology.
Event Trends: Global DMC Pulse Survey Results with Catherine Chaulet
February 13, 2024 • 40 MIN
In this episode of Production Value Matters, host Matthew Byrne is joined by Catherine Chaulet, President and CEO of Global DMC Partners. They explore Global DMC’s Pulse Survey—a report on what is currently driving decisions in the global meetings and events industry—as well as the importance of measuring event success, managing costs, and navigating challenges.
Finding the Balance: Mental Health and the Events Sector with Deanna Vollmer
February 6, 2024 • 28 MIN
Welcome back to another episode of Production Value Matters with Matthew Byrne! This time, he’s joined by Dianna Vollmer, the current Director of Events and Customer Experience at Questex. Together they discuss the importance of finding a work-life balance in the events industry to prevent burnout and ensure you prioritize your own mental health.
The Zone of Genius in Event Planning with Mahoganey Jones
January 23, 2024 • 39 MIN
Welcome back to another episode of Production Value Matters with Matthew Byrne! This time, he’s joined by Mahoganey Jones, Founder and CEO of Event Specialists. Together, they discuss the rising importance of including impactful content at events, unpack the growing economic impact the events industry has, and explain why collaboration is the key to success.
The Debate: Navigating the Uncompensated Proposal Process with Leanne Calderwood and Mark Awad
January 9, 2024 • 59 MIN
In this episode of Production Value Matters, host Matthew Byrne is joined by not one but two guests for a special panel discussion. Both Leanne Calderwood, Trainer, Course Creator and Professional Speaker and Mark Awad, Director of Business Development at bb Blanc feature on this week's episode. Together they delve into the complicated world of valuing your creative services, providing actionable insights into how to challenge the uncompensated creative process and shift the industry norm of providing free services.
Building a Winning Event Team with Evan Babins
December 19, 2023 • 30 MIN
Welcome back to another episode of Production Value Matters with Matthew Byrne! This time, he’s joined by Evan Babins, Event Manager at Intuit. Together, they unpack the importance of trust in the event industry, outline how best to navigate the RFP process, and explain how best to deal with the challenges that come with managing vendors and client expectations.
Training Techniques For Events Excellence with Brianna Seidule
December 5, 2023 • 26 MIN
Welcome back to another episode of Production Value Matters with Matthew Byrne! This time, he’s joined by Brianna Seidule, former Event Marketing Manager at Aircall. Together, they delve into Brianna’s perfect formula for event excellency; learning from past mistakes in the industry; and why you should join online networks (especially if you’re an introvert).
The Power of Playfulness in Event Planning with Samantha Mele of The Creative Connoisseur
November 21, 2023 • 40 MIN
In this episode of Production Value Matters, host Matthew Byrne is joined by Samantha Mele, Founder of the Creative Connoisseur. Together, they delve into why you should embrace your playfulness when putting on events, and how Samantha navigates through resistance to her ideas.
Fostering Emotional Connections at Business Events: Advice from Matt Sweet
November 21, 2023 • 42 MIN
In this episode of Production Value Matters, host Matthew Byrne is joined by Matt Sweet, Manager of Events & Employee Engagement at Perseus Group, Constellation Software. Together, they get into the emotional impact of putting on events; the importance of fostering connections, and how to translate emotions into event elements.
How to Transform Conferences into Engaging Experiences with Liz Lathan
November 7, 2023 • 37 MIN
In this episode of Production Value Matters, host Matthew Byrne is joined by Liz Lathan, Co-Founder & CEO of The Community Factory, a Community as a Service (CaaS) solution for companies looking to drive pipeline and revenue through loyal, organic growth strategies. Together, they delve into the importance of building a community and a sense of belonging for everyone at events, and why audiences need to feel energized in order to learn!
Harnessing the Power of AI for Events with Nick Borelli
October 24, 2023 • 50 MIN
In this episode of Production Value Matters, host Matthew Byrne is joined by Nick Borelli, Marketing Director of Zenus. Together, they discuss the potential for leveraging AI in the meetings and events industry, delving into Nick’s involvement in the space, security considerations, and the existing use cases today.
Collecting Feedback, Aligning Metrics, and Rethinking Formats: Events Advice from Christi Yarnell
October 9, 2023 • 23 MIN
In this episode of Production Value Matters, host Matthew Byrne is joined by Christi Yarnell, Former Senior Events Marketing Manager for K16 Solutions. Together, they delve into the importance of understanding the purpose and goals of events for successful outcomes, sharing insights into how to align metrics, collect feedback, and rethink the traditional format models.