The Debate: Navigating the Uncompensated Proposal Process with Leanne Calderwood and Mark Awad
January 9, 2024
In this episode of Production Value Matters, host Matthew Byrne is joined by not one but two guests for a special panel discussion. Both Leanne Calderwood, Trainer, Course Creator and Professional Speaker and Mark Awad, Director of Business Development at bb Blanc feature on this week's episode. Together they delve into the complicated world of valuing your creative services, providing actionable insights into how to challenge the uncompensated creative process and shift the industry norm of providing free services.
In this episode of Production Value Matters, host Matthew Byrne is joined by both Leanne Calderwood, Trainer, Course Creator and Professional Speaker and Mark Awad, Director of Business Development at bb Blanc.
Join them as they:
- Discuss the uncompensated creative process
- Challenge industry norms that surround the expectation of free services
- Evaluate the role of associations in advocating for event professionals
- Champion education around the events industry
- Outline how to charge for creative work
- Rethink the design service in the proposal process
Leanne Calderwood is a personal branding and LinkedIn expert who runs her own branding services agency. She is a Trainer, Course Creator and Professional Speaker with over 25 years of working in the events industry for worldwide brands including the Four Seasons.
Mike Awad is the Director of Business Development at bb Blanc Inc. with over 17 years of experience in the events industry. During this time, Mark has managed trade shows & exhibit programs and experiential activations for a variety of corporations and reputable brands across North America.
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