Collecting Feedback, Aligning Metrics, and Rethinking Formats: Events Advice from Christi Yarnell
October 9, 2023
In this episode of Production Value Matters, host Matthew Byrne is joined by Christi Yarnell, Former Senior Events Marketing Manager for K16 Solutions. Together, they delve into the importance of understanding the purpose and goals of events for successful outcomes, sharing insights into how to align metrics, collect feedback, and rethink the traditional format models.
In this episode of Production Value Matters, host Matthew Byrne is joined by Christi Yarnell, Former Senior Events Marketing Manager for K16 Solutions.
Join them as they:
- Delve into aligning event planning with business goals
- Discuss methods for collecting feedback from event attendees
- Highlight the apparent trends in the post-pandemic resurgence of events
- Give advice on rethinking the traditional event formats and content
- And more!
Until recently, Christi was the Senior Events Marketing Manager for K16 Solutions, where she managed advance planning, marketing strategy, and logistics for events and conferences. She has over a decade’s worth of experience in the events space, with previous experience with Haute as a Senior Producer and Event Manager and at Brookfield Properties as the Director of Corporate Events.
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