How You Can Make Events Your Main Marketing Channel with Kerry-Anne Hamilton
March 26, 2024
Welcome back to another episode of Production Value Matters with Matthew Byrne! This time, he’s joined by Kerry-Anne Hamilton, Director of Events at #paid. Join them as they explore the value of hiring the right people, the benefit of in-person events, and practical tips on measuring ROI. Kerry-Anne also discusses why many companies struggle with events, and how she goes about creating unique experiences.
Welcome back to another episode of Production Value Matters with Matthew Byrne! This time, he’s joined by Kerry-Anne Hamilton, Director of Events at #paid.
Join them as they:
- Explore why hiring the right people is a key driver of success
- Highlight the value of in-person events
- Weigh up why many companies struggle with events
- Talk about practical tips for measuring ROI
In nine years, Kerry-Anne Hamilton has climbed the ladder from a Marketing Account Executive at TRIUMPH Hospitality Group, to a Directorship at #paid, who are leading the creator marketing movement by empowering creators to build careers they love. Over the course of her two-year career at #paid, Kerry-Anne has revamped all existing event infrastructure, generated millions of dollars in pipeline through owned unique experiences, and grown existing partnerships through thoughtful ABM tactics. She has also been an attendee of Young Women in Business since December 2014.
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