Measuring Value in Your Events: Insights from Jodi Collen, Director of Meetings and Events at Great Clips
February 20, 2024
In this episode of Production Value Matters, host Matthew Byrne is joined by Jodi Collen, Director of Meetings and Events at Great Clips. Together, they explore the evolving events industry, how to define and measure value in events and the impact of technology.
In this episode of Production Value Matters, host Matthew Byrne is joined by Jodi Collen, Director of Meetings and Events at Great Clips.
Join them as they:
- Explore the evolving events industry
- Highlight the importance of aligning event value with attendee objectives
- Discuss the impact of technology
- And much more!
Jodi is the Director of Meetings and Events at Great Clips, a Minneapolis-based company and the “world's largest” salon brand. Gaining notoriety for its collection of franchises, Great Clips has more than 4,000 salons across Canada and the USA. Jodi became a Certified Special Events Professional with the International Live Events Association (ILEA); she still works alongside the ILEA in various roles, having been its International President from 2015 to 2016.
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